Crocs brand no longer wants to be known as the shoemaker by many to be less fashionable. In mid-2013, Crocs also said they would make more shoes new, more stylish models.
In an interview the Chief Executive Officer of Crocs John McCarvel revealed its plans in the coming years. They hope to raise revenues doubled in five years.
To realize the plan, Crocs are also implementing a new strategy. Company headquartered in Colorado, the U.S. will spend more types of shoes such as wedges, boots, flats and others. According to the CEO, which clog shoes during the talk is no longer placed in front of the store window.
“If there are those who want it, we’ll get them to try our new shoes first”, John said in an interview with Business Week website.
Since debuting in 2002, shoes from Crocs clogs direct steal. Although often discussed because it is not fashionable, but these shoes sell well in the market. It is because Crocs comes with bright colors, chunky yet lightweight forms because it is made of plastic, and the price is quite affordable. In addition, Crocs shoes are also designed to follow the contours of the foot so comfortable when worn. The things that ultimately make Crocs shoes sought and used in every occasion by young and old.
Although not as powerful as current sales of new released, but until now type clogs are still hunted by the buyer. According to John, shoe clogs sales increased 47%.
Now this does not just sell Crocs clogs shoe types. There are many new types such as pump shoes, sandals, wedges, heels. All of these still have the same common thread, which is comfortable to use because the materials used are similar to clogs.
To realize the plan to increase revenue, in addition to releasing various types of new, Crocs will also open up more stores and more. In 2013, the brand was founded by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr.. will open 90 more stores around the world. Half of the 90 stores that will be in Asia.
If you want to know more about the new types of these crocs shoes please visit his official website here.